Good Sam to Sponsor ESPN’s Texas, Vegas Kickoff Classic
LINCOLNSHIRE, Ill. – Camping World Holdings Inc. (NYSE: CWH) on Thursday (AUg. 26) announced that it has entered into an agreement with ESPN Events to be the title sponsor of two college football games through its Good Sam brand, promoting its new RV Rental Business. The events will officially be named the Good Sam Texas Kickoff and the Good Sam Vegas Kickoff Classic and occur during Labor Day weekend.
The Good Sam Texas Kickoff, featuring a matchup between Texas Tech and the University of Houston, will be played at 7 p.m. ET, Saturday, Sept. 4, at NRG Stadium in Houston, Texas and the inaugural Good Sam Vegas Kickoff Classic, featuring Brigham Young University versus the University of Arizona, will be played at 10:30 p.m. ET, Saturday, Sept. 4, at Allegiant Stadium, Las Vegas, NV. Both games will air on ESPN.
“Camping World and Good Sam have always been strong supporters of college football and this partnership gives us an opportunity to showcase our brand and provide exposure for our new Good Sam RV Rental business,” said Marcus Lemonis, chairman and CEO. “We are huge fans of all outdoor sports and activities and look forward to participating in these exciting game day matchups.”